Back
A
Inter
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Plus Jakarta Sans
Inter
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Background
Airtribe, a company committed to reshaping tech education through community driven learning. It was created to offer advanced courses for career growth. From its start, the company has adapted to the changing tech scene, earning a reputation for its engaging learning methods. With a focus on excellence, Airtribe.live provides various courses to help people succeed in their professional paths.
Introduction
In the realm of tech education, Airtribe wanted to position itself as a provider of courses for career upskilling. This case study delves into the strategic methods, creative overhauls, and impact of the design of Airtribe. I breakdown how I navigated challenges and improvised methodologies within a tight deadline and brought together the impact of the revamp which resulted in a long lasting visual direction scaling throughout the companies marketing as well as product.
The Team
In our dynamic team, I played a key role as the lead product designer, steering the revamp process and establishing the foundation for change. Working alongside me, Bonnie Smith contributed significantly, taking charge of typography and logo design. Additionally, Sudarshan, our talented graphic design intern, made valuable contributions to logo explorations and brand presentations. Together, we seamlessly collaborated, with my focus on processes like Stakeholder Questionnaire, Keyword Mapping, and Taking Feedback, ensuring a comprehensive approach to the brand revamp
To make a brand better, I started with initiating a comprehensive stakeholder questionnaire and conducting thorough primary research on the brand. Understanding stakeholder perspectives lay the foundation ensuring the brand aligns with both internal visions and external market expectations.
I thoroughly analyzed competitors like GrowthSchool, Maven, and Next Leap to understand their visual design strategies. This examination informed Airtribe's brand revamp, ensuring a distinctive and competitive edge in the tech education market.
Stakeholder Questionnaire
User Questionnaire
Competitor Analysis
If Airtribe was a person how would you describe it?
Airtribe embodies sophistication, innovation, and warmth. We are approachable yet forward-thinking, creating a space where education is not just a process but a journey filled with meaningful connections and breakthroughs.
Stakeholder
Q1
What is Airtribe’s mission and vision?
Our vision is to be the go-to platform for individuals seeking not just courses but a holistic and immersive learning ecosystem. We aim to be a global hub where diverse talents come together, learn, create and foster a community
Stakeholder
Q4
What are the key differentiators or USPs ?
Airtribe excels in curating exclusive, expert-led courses that combine depth of knowledge with engaging, community-driven activities. Our emphasis on mentorship and peer-to-peer learning sets us apart
Stakeholder
Q2
How do you envision users describing the brand?
I envision users describing Airtribe as a premium and vibrant community-driven platform. Our brand should be associated with excellence in learning and a supportive community atmosphere
Stakeholder
Q5
User Research Questions
What motivates you to pursue upskilling or additional learning?
What specific skills or knowledge are you looking to gain through upskilling?
Do you prefer self-paced courses or instructor-led sessions?
How important is a sense of community in a learning environment for you?
Would you actively participate in community-driven discussions or collaborative projects?
What comes to mind when you think of a brand that fosters community-driven upskilling?
What factors influence your trust in an online learning platform?
User Research Analysis
Who is the target audience or customer persona?
Our ideal audience is the Tech worker, passionate about self-improvement and proffessional growth. They value a community-driven education, seek mentorship, and thrive in an environment that encourages collaboration
Stakeholder
Q3
What emotions do you want the users to feel?
I want our users to feel a sense of inspiration, belonging, and empowerment. We aim to evoke excitement about the creative learning journey, foster a sense of community, and empower individuals to explore their full potential.
Stakeholder
Q6
Maven
Next Leap
Growthschool
Maven
Expert-led. Peer-driven.
Type Pairing
Strengths
Weakness
This header is written in Sentient
This sub header is beautifully and graciously written in a way it can be understood by everyone in Graphik
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Mind map on keyword visual representation
KEYWORDS
Premuinum
Fun
Approachable
Design
Logo Ideations
Landing Pages
Social Media
Impact and Future
Airtribe's revamped brand, with the solid foundation of color and typography, has created significant growth across marketing and product avenues. Hosting diverse courses, the branding has successfully scaled its impact. Looking forward, The color palette could increase to include more colours to facilitate better growth marketing while maintaining the branding. Future design strategies will include the integration of verbal branding guidelines. Overall the brand was very well accepted and appreciated by all the user groups of Airtribe.
Outlaw
Explorer
Magician
Creator
Ruler
Caregiver
Citizen
Citizen
Hero
Airtribe wants to position itself as a friendly figure, someone who would understands the struggles of the an average man
Airtribe aims to be a savior of the citizen, working towards the troubles of tech professionals and resolving each issue with a lot of authencity
Lover
Innocent
Sage
Hero
Among the many explorations Sabarish came up with aided with the keywords we came up with from the Stakeholder and User Questionnaire and Analysis. This process began parallelly with the Color and Type explorations. We worked together on selecting the chosen few among this array for voting from the entire team. The following two we the major contenders.
Could get confusing to replicate
The A was clear and easy to read
Arrow signaled growth and moving forward
‘Tribe’ showcasing through arrow
Didn’t incorporate learning
We found it hard to relate to the core idea
Why this logo?
The logo design chosen incorporated all the following keywords along with giving a visually vibrant look
The logo scaled through out the marketing, landing pages and product well. It was friendly as well premiums look which is what the stakeholders wanted from the logo of the company
Learning
Community
Growth
Violet and Skin
Choosing violet for innovation, creativity, and skin tones for a human touch, We crafted a unique, visually appealing palette. This decision, fueled by a desire to stand out from green-dominated competitors and strategically aligns with the tech niche.
Greeen and Grey
Despite green symbolizing growth and harmony in alignment with Airtribe's mission, it was discarded due to a lack of representation for the tech courses. Additionally, the prevalence of green among competitors prompted a shift to a more distinctive color palette
Typography
Color choices
Type Pairings
Plus Jakarta Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Inter
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Syne
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Graphik
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Syne got to wide in certain product screen and was hard to read if users wanted to skim through
Sora as a header was too boxy and noisy for the clean interface that Airtribe wanted
While serif looked sophisticated we found it both created noise and looked too intimidating at times.
Empowering tech enthusiats to unlock their true potential
Welcome to our community driven education movement, where knowledge knows no bounds.
Empowering tech enthusiats to unlock their true potential
Welcome to our community driven education movement, where knowledge knows no bounds.
Some more type pairings that were tried
Empowering tech enthusiats to unlock their true potential
Empowering tech enthusiats to unlock their true potential
Empowering tech enthusiats to unlock their true potential
Welcome to our community driven education movement, where knowledge knows no bounds.expertise is shared freely. Join us as we cultivate a culture of learning, collaboration, and innovation. Together, we empower minds, inspire curiosity, and forge pathways to a brighter future for all.
Welcome to our community driven education movement, where knowledge knows no bounds.expertise is shared freely. Join us as we cultivate a culture of learning, collaboration, and innovation. Together, we empower minds, inspire curiosity, and forge pathways to a brighter future for all.
Welcome to our community driven education movement, where knowledge knows no bounds.expertise is shared freely. Join us as we cultivate a culture of learning, collaboration, and innovation. Together, we empower minds, inspire curiosity, and forge pathways to a brighter future for all.
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